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  1. Watch Now → Lab of Life by Bed Head
  1. Watch Now → Lab of Life by Bed Head
  1. Watch Now → Lab of Life by Bed Head
  1. Watch Now → Lab of Life by Bed Head
  1. Watch Now → Lab of Life by Bed Head
  1. Watch Now → Lab of Life by Bed Head
  1. Watch Now → Lab of Life by Bed Head
  1. Watch Now → Lab of Life by Bed Head
  1. Watch Now → Lab of Life by Bed Head
  1. Watch Now → Lab of Life by Bed Head
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ABOUT US

In 1996, Anthony Mascolo co-founded Bed Head because he was ruled by a desire to do things differently. The hairdressing icon and creative anarchist created new, bold and bright hair products for professional hairdressers that, just like him, had the same ambition to push their boundaries to see what they could achieve.


We were established in the ‘90s as the original rebel hair brand, challenging the polished aesthetic of hairdressing at the time. With a passion for creative experimentation and fearless self-expression, we turned the world of styling products on its head, making TIGI famous for breakthrough, powerful technology and iconic packaging.

Where Hair Meets Culture

Now, Bed Head has given a refresh to its iconic product range while keeping our creative and professional ethos. We have crafted new haircare products with the TIGI Creative Team, designed to be used by professional hair stylists and consumers alike, delivering phenomenal results in the salon and at home. We have shaped new bold packs, taking inspiration from diverse youth sub-cultures with the aim to connect with our customers across music, fashion, technology and art.


As hairdressers are at the heart of the Bed Head brand, we have elevated hairdressing to the next level by creating the perfect toolkit to fully unlock hairdressers’ creative potential: Bed Head Artistic EditTM. Artistic Edit is our new exclusive range of bold professional products, crafted by our TIGI Creative Team for creative stylists. Our Artistic Edit collection has been specially curated with a range of professional styling tools that allow hairdressers to experiment, and use their expertise and creativity to make unique hair looks for their clients.

Philip Downing

Philip Downing is a true master of hair and creativity. Passionate about developing products that empower users to see their hair as a tool for self-expression. He has been with Bed Head for over two decades, now sitting in a Creative Director role, leading creative strategy and new product development for the brand.

Philip started his career at a salon in his home town of Derby when he was 16. He first began working with Bed Head in 2007 when selected as one of 12 stylists to join its Inspirational Youth Programme, moving to London where he got the chance to hone his styling skills, attend photo shoots, and learn from some of the best in the business.

Whilst his friends all headed to university, a summer stint in Ibiza cemented Philip’s decision to pursue a career with Bed Head, there was no other option in his mind. He was determined to focus on creating educational content and travelling the world to help grow the brand. A period of significant growth followed in New York City, where he was based at the downtown Manhattan studio and academy, while also travelling extensively across North and South America to showcase TIGI brands. 


Following a stint as a Bed Head product educator, travelling the country teaching hairdressing techniques, Philip joined the creative team full-time, shooting and directing campaigns across Europe before moving to New York in 2017. 

2021 saw Bed Head shift its focus from a professional salon-only brand to selling to consumers around the world - a change which saw Philip promoted to Creative Director globally.


For Philip, no two weeks at Bed Head are the same. He might be leading a creative project and a photoshoot one week, and another, you’ll find him in Liverpool collaborating with the research and development team on a new product.

Want to learn more? Follow Philip on Instagram → @philipdowning7

Let your creativity rule

Today, our mission is clear: to unleash creativity with bold, innovative products. At Bed Head, we celebrate self-expression and empower everyone to showcase their individuality — unapologetically.


So, at Bed Head we believe that if you want to be ruled by something, let it be your creativity.

Get to know our bestsellers

After Party™ Smoothing Cream
Queen For A Day™ Thickening Spray for Fine Hair
Some Like It Hot™ Heat Protection Spray For Heat Styling
Small Talk™ Hair Thickening Cream
Curls Rock Amplifier™ Curly Hair Cream
Recovery™ Moisturizing Conditioner for Dry Hair
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  • Call 800-259-8596

  • © 2025, TIGI Linea Corp (d/b/a Elida Beauty). All rights reserved
  • Call 800-259-8596